SEARCH ENGINE PAY PER CLICK - GOOGLE ADWORDS

The fastest growing type of Web advertising is Pay Per Click. Lead by Google AdWords, the Pay Per Click service allows bidders to develop text advertisements that are associated with search terms. If a searcher then clicks on the advertisement and is sent to the Website, the bidder pays based on what they have bid for that search term.

"Alex suggested we did an AdWords campaign for ****** and I'm writing this after the first week. It has absolutely gone bananas! We have 10 bookings for all sorts of events during a traditionally quiet time for us, all via AdWords. Almost unbelievable!"

Alan from *******. (Company name withheld, they are doing so well!)

So why would you do an AdWords campaign?

For a new site. SEO can take six months to a year to start having effect
Where you want to explore other search terms or check out niche markets
You want a quick boost in visitor numbers

It is very dependent on your industry, the more competition, the more you pay per click. The per-click rate can range from 20c upwards into the several dollars per click, but you can set a maximum daily limit.

NetInsites will manage your AdWords campaign and provide monthly reports to make sure you are getting the best value from it.

Also see Search Engine Optimisation Services.

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Site last updated:
April 23rd, 2008 .